PRIVACY POLICY

This privacy notice tells you what to expect us to do with your personal information.

  • Contact details
  • What information we collect, use, and why
  • Lawful bases and data protection rights
  • Where we get personal information from
  • How long we keep information
  • Who we share information with
  • How to complain

Contact details

Email: radiccreative@gmail.com

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details
  • Addresses
  • Date of birth
  • Purchase or account history
  • Payment details (including card or bank information for transfers and direct debits)
  • Health information (including dietary requirements, allergies and health conditions)
  • Health and safety information
  • Account information
  • Information relating to loyalty programmes
  • Website user information (including user journeys and cookie tracking)
  • Identification documents
  • Information relating to compliments or complaints
  • Information relating to sponsorship

We collect or use the following information for the operation of customer accounts and guarantees:

  • Names and contact details
  • Addresses
  • Payment details (including card or bank information for transfers and direct debits)
  • Purchase history
  • Account information, including registration details
  • Information used for security purposes
  • Marketing preferences
  • We collect or use the following information for service updates or marketing purposes:
  • Names and contact details
  • Addresses
  • Marketing preferences
  • Location data
  • Purchase or viewing history
  • Website and app user journey information
  • Information relating to sponsorship
  • Records of consent, where appropriate

We collect or use the following information for research or archiving purposes:

  • Names and contact details
  • Addresses
  • Location data
  • Purchase or viewing history
  • Website and app user journey information
  • Personal information used for administration of research
  • Personal information used for the purpose of research
  • Records of consent, where appropriate
  • Google Analytics

We collect or use the following information to comply with legal requirements:

  • Name
  • Contact information
  • Identification documents
  • Financial transaction information
  • Any other personal information required to comply with legal obligations
  • Safeguarding information

We collect or use the following personal information for dealing with queries, complaints or claims:

  • Names and contact details
  • Address
  • Payment details
  • Account information
  • Purchase or service history
  • Customer or client accounts and records
  • Financial transaction information
  • Correspondence

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand how visitors use our website, improve its content, and provide a better user experience. Google Analytics collects information about your interactions with our site, including:

  •   Pages visited
  • Time spent on pages
  • Referring websites
  • Device and browser information
  • IP address (anonymized where applicable)

This information is collected via cookies and similar technologies. No personally identifiable information (such as your name or email) is stored by us through Google Analytics.

How we use this information:

  • To monitor and improve website performance and usability
  • To understand visitor behaviour and traffic patterns
  • To make data-driven decisions to enhance our services

Cookies and Consent

We only activate Google Analytics cookies after you have given consent via our cookie banner. You can manage or withdraw your consent at any time by adjusting your cookie preferences on our site.

Opting Out

You can prevent Google Analytics from collecting your data by:

  • Installing the Google Analytics Opt-out Browser Add-on
  • Adjusting your browser settings to block cookies or tracking scripts

For more information on how Google uses collected data, please refer to Google’s Privacy Policy.

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

  • Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
  • Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
  • Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
  • Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
  • Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
  • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: We collect and use personal information (such as names, email addresses, payment details, and gameplay interaction data) where it is necessary for the operation and improvement of our business and services. This includes: Delivering and supporting our games and digital content – ensuring that customers can access, download, and update products they have purchased. Customer support and communication – responding to enquiries, troubleshooting issues, and providing updates about existing purchases. Service improvement and security – monitoring usage patterns and technical data to maintain server stability, prevent fraud, and improve gameplay experience. Marketing to existing customers – sending relevant information about similar products or updates, in line with UK data protection law. We believe these uses are a fair and necessary part of running our business, and they bring clear benefits to both our customers (who receive a secure, supported, and continuously improved service) and us as a company (enabling sustainable development and support). The impact on individuals is minimal, and their rights are respected, as we provide clear options to opt out of marketing communications and take steps to secure their data.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    We collect and use personal information (such as account details, contact information, and purchase history) where it is necessary to operate customer accounts and provide guarantees. This includes: Account management – allowing customers to create, access, and manage their accounts, ensuring they can use the products and services they have purchased. Product guarantees and entitlements – keeping accurate records of purchases and ownership so we can fulfil warranties, provide replacement keys, and honour customer rights. Security and fraud prevention – protecting accounts from unauthorised access, fraudulent activity, or misuse. Efficient support – enabling us to respond to queries about purchases, entitlements, and account issues quickly and effectively. This processing is necessary for both our customers and our company. Customers benefit by having a secure account system that ensures continued access to their purchases and guarantees are honoured. Our company benefits by being able to verify transactions, provide reliable customer service, and maintain trust in our products. The potential risks to individuals are minimal, and we actively mitigate them by securing customer data, limiting data use to what is strictly necessary, and offering transparency and control over account settings.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for research or archiving purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for legal requirements are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: We collect and use personal information (such as contact details, purchase history, and communication records) where it is necessary to deal with customer queries, complaints, or claims. This includes: Responding effectively – ensuring we can identify the customer, understand the issue, and provide a clear and timely response. Resolving complaints – investigating and addressing concerns in a fair way, including checking transaction records and account information. Handling claims – keeping accurate records to defend against false or fraudulent claims, and ensuring genuine claims are properly resolved. Improving services – using feedback from queries and complaints to make improvements to our products and customer support. This processing benefits customers by giving them a reliable way to have issues addressed, and it benefits our company by helping us resolve disputes, maintain trust, and reduce the risk of fraud. The potential risks to individuals are minimal, as the information used is limited to what is necessary for the specific query or claim, and we handle it securely and confidentially. We believe the benefits to both customers and our organisation outweigh any potential risks, and we provide transparency and accountability in how complaints and claims are managed.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

  • Directly from you
  • Market research organisations
  • Providers of marketing lists and other personal information

How long we keep information

We only keep personal information for as long as it is needed for the purpose it was collected, or as required by law. After this time, it will either be securely deleted or anonymised.

  • Customer account details – We keep your account details while your account is active. If your account becomes inactive, we will delete it after 2 years unless we need to keep it for legal or financial reasons.
  • Purchase and transaction records – We keep information about your purchases for 7 years. This is required by tax law and to deal with any legal claims.
  • Customer support queries and complaints – We keep records of queries, complaints, and claims for 6 years after the matter is resolved.
  • Marketing communications – We keep your details for marketing until you withdraw consent or unsubscribe. You can opt out at any time.
  • Backer and reward fulfilment information – For crowdfunding backers, we keep fulfilment information for 2 years after rewards are delivered, to make sure any issues can be resolved.
  • Website analytics data – We keep analytics data (such as cookies and IP addresses) for up to 26 months. After that, it is automatically deleted or anonymised.
  • Legal and financial correspondence – We keep records required for legal or tax purposes for 7 years.
  • Employment and contractor records – Where applicable, we keep employment or contractor information for 6 years after the relationship ends.

We regularly review the personal information we hold and securely delete anything that is no longer needed.

Who we share information with

  • Organisations we’re legally obliged to share personal information with
  • Suppliers and service providers

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

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